FP&A benchmarks segmented by
ARR band, industry, and stage
Data-first. No definitions. No filler. Ten benchmark categories covering the metrics that matter in SaaS finance — each segmented so you can compare against companies at your stage.
CAC Benchmarks
Customer acquisition cost by industry and ARR band. Includes blended CAC and channel-split data where available.
LTV:CAC Ratio Benchmarks
LTV:CAC by SaaS stage and ARR band. The ratio that separates healthy growth from growth that destroys capital.
Gross Margin Benchmarks
Gross margin by industry and business model. Pure SaaS vs. usage-based vs. services-heavy — the spread is wider than most expect.
Net Revenue Retention Benchmarks
NRR by ARR band and customer segment. The single metric that predicts whether your growth compounds or decays.
Burn Multiple Benchmarks
Net burn per dollar of net new ARR — by stage and ARR band. The capital efficiency metric VCs watch closest.
Rule of 40 Benchmarks
Rule of 40 scores by ARR band and growth rate. Where the best-performing public SaaS companies actually land.
Sales Efficiency Benchmarks
Magic number and sales efficiency ratio by GTM motion and ARR band. Product-led vs. sales-led benchmarks differ substantially.
CAC Payback Period Benchmarks
Months to recover CAC by industry and customer segment. The liquidity metric that determines how much growth you can fund.
ARR Growth Rate Benchmarks
YoY ARR growth benchmarks by stage and ARR band. What good, great, and exceptional growth looks like at each scale point.
OpEx Ratio Benchmarks
S&M, R&D, and G&A as % of revenue — by industry and ARR band. How the best SaaS companies allocate spend across the P&L.