FP&A benchmarks segmented by
ARR band, industry, and stage
Data-first. No definitions. No filler. Ten benchmark categories covering the metrics that matter in SaaS finance — each segmented so you can compare against companies at your stage.
CAC Benchmarks
Customer acquisition cost by industry and ARR band. Blended CAC across all channels.
LTV:CAC Ratio Benchmarks
LTV:CAC by SaaS stage and ARR band. The ratio that separates healthy growth from growth that destroys capital.
Gross Margin Benchmarks
Gross margin by industry and business model. Pure SaaS vs. usage-based vs. services-heavy.
Net Revenue Retention Benchmarks
NRR by ARR band and customer segment. The metric that predicts whether your growth compounds or decays.
Burn Multiple Benchmarks
Net burn per dollar of net new ARR — by stage and ARR band. The capital efficiency metric VCs watch closest.
Rule of 40 Benchmarks
Rule of 40 scores by ARR band and growth rate category. Where the best public SaaS companies land.
Sales Efficiency Benchmarks
Magic number by GTM motion and ARR band. PLG vs. sales-led efficiency gap is wider than most models assume.
CAC Payback Period Benchmarks
Months to recover CAC by industry and customer segment. The liquidity metric that determines self-fundable growth.
ARR Growth Rate Benchmarks
YoY ARR growth benchmarks by stage and ARR band. What good, great, and exceptional growth looks like at each scale point.
OpEx Ratio Benchmarks
S&M, R&D, and G&A as % of revenue by industry and ARR band. How the best SaaS companies allocate spend across the P&L.